2023 Web Design Trends: The Year of Interactive Design

7 min

We are rapidly approaching the year 2023, and that means it's time to start predicting trends in web design for the upcoming year! Many experts are saying that 2023 will be the year of interactive design. This means that websites will become more immersive and engaging, with a focus on user experience. This web design trend is one for each and every web designer to store in their creative caches.

We are rapidly approaching the year 2023, and that means it's time to start predicting web design trends for the upcoming year! Many experts are saying that 2023 will be the year of interactive design. This means that websites will become more immersive and engaging, with a focus on user experience. Gone are the days of static websites with boring designs. In today's digital world, it is more important than ever to create a unique and innovative web presence that stands out from the competition.

As we move further into the 21st century, web design is evolving at an increasingly rapid pace. In order to stay ahead of the curve, it’s important for businesses to stay up-to-date on the latest trends. So in this blog post, we’re going to take a look at some of the web design trends that are predicted to dominate 2023.

These are design trends you can use to get a user's attention and leave a lasting impression.

The Rise of Interactive Website Design in 2023

Interactive web design is predicted to become the 'next big thing' in moderate website design. With the rise of digital media, users are increasingly expecting websites to be interactive and appealing. While this was a popular design trend for 2022, it will only skyrocket next year as designers experiment with innovative ways to create interactive experiences for their customers.

It involves using interactive elements, such as buttons, menus, and slideshows, to engage with users and create a more pleasant experience. This type of design can be used to create custom landing pages, user profiles, and other interactive elements that are crucial for responsive web design.

In 2023, websites will become more engaging and immersive, with features like Augmented Reality (AR) and Virtual Reality (VR) being used more and more. This will be especially important for websites that need to keep customers interacting for a long time, such as apps, e-commerce websites or businesses with an online portfolio.

Personalisation Web Design Trend

In the past few years, we’ve seen a trend towards web designs that are personalized for each individual visitor. This is achieved through the use of cookies and other tracking technologies such as artificial intelligence, which collects data and analytics about users’ behavior in order to tailor the design specifically for them. For example, if you’ve ever been to a website and seen content that was relevant to your particular interests, that’s an example of personalization of the digital age.

People are looking for new website experiences that are personalised to their needs. They want technology that is easy to use and looks great, and they appreciate being able to customize the look and feel of their website to match their own personal style too. Additionally, people are increasingly interested in using interactive elements on websites, such as video backgrounds, parallax scrolling, and animations, in order to create a more enthralling experience. Its important to host such design elements in the hero section, or header, to ensure you are making the most of your digital space.

The Minimalism Vibe and White Space

Minimalism web design has been popular for a few years now, and it shows no signs of slowing down. In 2023, we predict that more designers will embrace minimalism, using clean, simple design layouts to create modern websites that are easy to navigate and look great on all devices, no matter what.

By definition, a minimalist style of web design is a trend that focuses on understanding simplicity. This type of design uses clean lines, a limited color palette, and open space to create a minimalist look. This web design is popular because it allows ease of navigation and provides a distraction-free user experience.

Some of the best web designs are those that are simple and to the point. In a world where we are constantly bombarded with information, it can be refreshing to visit a website that is clean and uncluttered. This is one of the reasons why simple web design has become so popular and professional for modern sites.

If you want to create a minimalist website, there are a few things you should keep in mind. First, use clean lines and a limited color palette. If you are planning on using a busier design, ensure that you utilise symmetrical and geometric shapes that are not overly distracting. Second, provide users with a sense of openness on your web page through the use of white space. If you intend to use a gradient, try to avoid overbearing colour schemes and ensure that the gradient flows well, as if the colours gently bleed together. And third, make sure your web page is easy to navigate, while also nailing critical functionality.

Introducing Motion UI and The Parallax Effect

In web design, motion UI refers to the use of animation and interactivity to create an engaging user experience. This brave, new trend is on the rise in 2023, as web designers look for new ways to keep visitors engaged on their websites.

Motion UI can be used to add visual interest to a website, or to convey information in a more appealing way, because it's essentially a type of responsive design. For example, a website might use animation tools to show how a product works, or to highlight features of the site. Interactive elements can also be used to let users develop and control the experience themselves. This can be anything from simple buttons and menus, animations that are triggered, or more complex interactions that allow users to explore and interact with the site in depth.

With the popularity of design trends like parallax scrolling and animated elements or images, it's no surprise that motion UI will become more popular in web design. This trend can add a lot of personality and style to a website, and it's also a great way to grab attention and stand out from the crowd.

Big And Bold Typography

Bold colours and typography is becoming more and more popular, and is set to be one of the biggest web design tends used in web design projects for the upcoming year. This will add a sense of vibrancy and dynamism to web pages, making them more engaging and visually appealing. The idea is that certain words stand out in a sea of colour and text on the web page.

We can also expect to see more use of interactive elements, such as animations and videos, which will help to keep website visitors engaged with the page too.


In 2023, we predict that micro-interactions will be a key trend in professional website design. Micro-interactions are interactions that are small in scale, but have a big impact on the user experience. They are often used to enhance usability and make the web browsing experience more fun and engaging.

Some examples of micro-interactions include:

  • Animations: Animations can be used to add flair and visual interest to web pages, and can also be used to provide feedback to users. This includes using animated opening titles.
  • Hover Effects: Hover effects are used to provide additional information or interactivity when the user hovers their cursor over an element.
  • Menus: Menus can be made more interactive with hover effects and animations, an integral part of a website.
  • Buttons: Buttons can also be made more interactive with hover effects and animations too, although you need to be careful to not overdo it.

Goodbye 2022

So there you have it! We can officially say goodbye to the web design trends for 2022, and welcome new and improved trends that will rock graphic design and digital marketing in 2023!

If you're planning on redesigning your website in the new year, keep these top web design trends at the forefront of your mind and reach out to us here at Pixel, if you'd like a digital partner to help bring your vision to life.

If you're on Shopify, we have some even more juicy information for you, check out our post on Shopify vs Shopify Plus to see how you can unlock your website and launch it's growth.

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